"Adidas Owns the Reality", 21 min
The Yes Men, specialists in corporate framing, are this time targeting Adidas, accusing it of ruthlessly exploiting workers in Asia. By impersonating the giant with a well-thought-out campaign (and a stunning fashion collection for Berlin Fashion Week), they will force it to officially disassociate itself from their idea. This will be an admission of unethical practices…

Following the screening, a workshop will be held with Fashion Revolution Polska, an international social movement fighting for more ethical and transparent fashion. Their goal is to raise awareness among society that clothes can be a symbol of responsibility, not exploitation – created with care for people and the planet. This interactive and engaging workshop will help participants understand how their consumer decisions impact the world.