The price for universal access to cheap and fashionable clothes is paid today by workers in slave factories in South Asia - and by the environment. However, figures of the fashion world are increasingly involved in information campaigns propagating human and animal rights as well as environmental protection.  

These declarations are followed by concrete attempts to redefine the principles of local and international fashion. Local brands focusing on ethical production and distribution of apparel are becoming increasingly available. 

At the same time, however, the practice of greenwashing is developing, often by large clothing companies. Is it possible to change the whole world of fashion? And how do you distinguish between real and superficial change?